Not totally all product which was taped had been coded. As our focus ended up being on scripted development, we excluded day-to-day news broadcasts, game shows, sports programs and activities, and paid programming, in addition to all types of commercials along with other promotions ( e.g., teasers for community programs). Although music videos had been taped, these people were coded and analyzed individually because of the unique faculties and so are maybe maybe not reported right right here. The analyses delivered in this paper, nevertheless, do are the video that is nonmusic from cable music activity channels including talk programs, variety/comedy shows, and truth programs. In addition, demonstrates that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. weren’t coded. Finally, episode repeats had been eradicated through the sample.

The last sample for the 2001 2002 period contained 1,276 unique program episodes, whereas the ultimate sample when it comes to 2002 2003 period included 1,439 unique system episodes. The test when it comes to 2nd content analysis ended up being significantly bigger than the initial 12 months’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence towards the sampling plan, extra taping had been needed whenever, for instance, brand new programs joined the autumn lineup following the start of year to substitute for cancelled programs or as soon as the time and time slot for a set ended up being changed.


The codebook for the bigger study ended up being based significantly from the factors produced by Kunkel and peers (1999, 2001, 2003) within their content analyses conducted for the Kaiser Family Foundation. We created extra products, including those on exact same intercourse intimate behavior and sexual talk pertaining to nonheterosexuals. In comparison to Kunkel and colleagues, whom utilized the scene once the main device of analysis, our content analyses involved coding for intimate content in 2 moment periods of system time. Because scenes differ dramatically in total and, hence, never offer a consistent product of measure to make evaluations across programs, we utilized a coding that is standard predicated on time. Coding news development in designated time periods has been used often by other researchers conducting analyses that are content different program genres including movies, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes with this content analysis, intercourse had been thought as any depiction of sexual intercourse, intimately suggestive behavior, or any speak about sex or activity that is sexual. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual communications associated with relationship and relationships, that have been perhaps maybe not coded. As an example, a declaration ghetto booty tranny such as “I favor my boyfriend” wouldn’t be coded whereas a declaration such as “I made like to my boyfriend” will be coded.

exact Same intercourse behavior that is sexual

Every 2 moment period that were coded as containing one or more types of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, along with other intimate behavior 2 has also been evaluated when it comes to existence of exact exact exact same intercourse behavior that is sexual. With this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted into the period happened between a couple regarding the exact same intercourse.

Mention nonheterosexual intimate problems

Each 2 minute period that have been coded as containing one or more example of talk through the sexual talk groups found in the key coding task ( ag e.g., responses about own/others’ sexual actions or passions, speak about sexual activity which has had currently occurred, speak about sex crimes) had been additionally coded for whether some of the intimate talk linked to nonheterosexuals. With this product, programmers once once once again utilized a yes/no response format to point whether some of the talk that is sexual the sexual passions or issues of nonheterosexual people. Most frequently, such reviews pertaining to gays and lesbians, although sporadically they certainly were related to bisexuals.